Business has slowed down from the busy summer months and less is happening around town and in your business. Instead of slowing down on blogging and social media, this is a great time to get a head start on your posts. You may have extra time in the office with fewer guests to take care of, which is another bonus. Read on for our tips and ideas for blogging during this off season.
Why Should You Blog?
You may have already ready our more comprehensive post about why you should blog, but here is a refresher!
It can be hard to understand the value of a blog when you don’t see immediate results like you might on your Facebook posts, yet we are always suggesting that you blog. Here are a few reasons why you should blog and stay active on your blog throughout the year:
- Position yourself as an expert. Share your amazing tips, reports, how-to guides, recipes, least crowded hiking trails, and other information that you know. Be a resource for your readers to keep them coming back. This also creates trust and brand awareness.
- Optimize for search engines. Every time you write a post, you are giving search engines fresh content, and they will reward you for it. Blogging also gives you an opportunity to link to other pages on your own site and other sites, and share optimized images and videos. When people find your posts on search engines and come back time and time again to read them, search engines recognize it and you are likely to start showing up higher on search results across the board.
- Shareable content. We love to suggest sharing your blog on Facebook. If you’ve already written the post, it only takes a couple more minutes to go to Facebook and share the link with a comment inviting people to read it. Encourage your fans to share the link, too! Generate a buzz around your business and get targeted people (your fans) to your website for free.
- Hard facts. Studies have shown that sites with a business blog see up to 55% more trafficthan those that don’t. Even if you don’t sell these visitors right away, they know about you and will keep you top of mind, refer you to friends, share your content, and become an advocate for you.
Ideas for This Off Season
While you may not be as busy as you are in the summer, there are plenty of things you can continue blogging about! If you have extra time to write, you can schedule out posts so that you don’t have to blog as much when you are busy. Let us know if you need help on scheduling posts.
- Behind the Scenes: What is it like in your kitchen, preparing for a trip, or getting ready for guests? As funny as it sounds, people love to read about what it’s like to be other people.
- Day in the Life posts are also popular. You will also impress your prospects and past customers with the preparation that goes into your product or service!
- Guest Blogging: Do you have someone that loves to write that could write a post relevant to your business or your readers? For example, have your chef share kitchen secrets or have a new fishing guide share tips.
- Staff Interviews: Similar to a guest blog, but written by you and in an interview format. Interview someone that will give valuable information to your readers. Bonus for guest blogging and interviews: have your interviewee or guest blogger share the blog on their Facebook or Twitter and expand your audience instantly!
- Look Back at Past Seasons: Share summer highlights from the year, or if you have the content, go back 10 years and write about how things have changed. This is gold for sharing on social media!
- Reveal future plans: What exciting changes are coming next season? This is good for prospects checking your business out, and gives existing customers a reason to come back.
- Round Ups: These are surprisingly popular and easy posts. Share a list of the top 5 or 10 blog posts you’ve written based on organic visits or social shares. We are happy to help you gather this data! If you share recipes on a regular basis, you can also do seasonal recipe round ups.
We look forward to reading all of your blogs!