What is NAP data? Simply put, it’s your Name, Address, and Phone number. Having correct NAP data across your local listings is very important for search engine results. The concept seems simple enough right? Maybe not if you’ve moved locations. You might have a different mailing address from your physical address, multiple phone numbers, or multiple business locations using the same business name.
The first step to having consistent NAP data is decided what information to use. Once you’ve decided the information that will best suit your customers, make sure your correct data is listed on your website’s contact page. If you have multiple locations, you will need a listing for each on each local site, such as Google Places, Bing and Yahoo. It’s also best practices to have a unique contact page for each location.
Once your NAP data is listed properly on your site, it’s time to list your business on directories and social media. The most important directories are Google, Bing and Yahoo, but having your site listed properly on Yelp, Facebook, Foursquare and other sites helps tremendously with NAP data.
Some SEO experts believe that websites cross-reference NAP data with each other to check for your business’s validity. While we can’t prove this is true, it is best practices to have the same NAP data across all sources so that search engines trust your business.
- Tip: Not all listing directories support 1-800 numbers, and cell phone users don’t pay for long distance calling anymore. We suggest using a local phone number.
NAP data isn’t just important for search engines, but for searchers, too. The days of phone books are gone and people use the internet to find businesses. Having correct NAP data will put you in front of your potential customers.
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