It’s common knowledge that more and more people are using mobile devices, including phones and tablets, to search online. They’re convenient, easy, and often faster than traditional desktops and laptops.
Google has taken note of this change and has recently announced that they will be changing their algorithms to reflect the growth of mobile searches. What exactly does this mean for us?
According to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
In other words, whether or not your website is mobile-friendly could signficantly impact your search result presence, especially on mobile devices. Mobile traffic, including phones and tablets, accounts for about 40% of overall traffic for many websites, and this number is only growing.
What Should You Do?
To find out whether or not Google considers your site to be mobile friendly, run your site through a quick test here.
If your site is not mobile friendly and you’ve been thinking of updating your website, now is a great time! We are more than happy to help you.
If you aren’t quite ready to update your website yet and you’re not mobile friendly, there are some cost-effective solutions that we would be happy to help you with that don’t require a new website.
We’re more than happy to help with any questions or concerns you have. Email us anytime at firstname.lastname@example.org.