One thing that sets AllTrips apart is the tools we use to empower our clients. We don’t plan on simply setting you up and telling you what to do, or even doing it all for you. We want to empower and train you so that you can make the best decisions for your business! During your setup period when you come on as a client, we will have a few tutorials to share our tools with you. These could include using your new email software, sending thank you and review encouragement emails, and a blogging for SEO tutorial, if applicable.
If you don’t already use email newsletters, or aren’t happy with your current software, we will set you up on Campaign Monitor and design your newsletter templates. This way, when you’re ready to send your first newsletter, all you need to do is add photos (which we can help with!) and your message (which we can also help with!) and you’re done! We’ll even upload your contacts for you. After you’ve been set up, we’ll train you on the software and how to send your campaigns. We are happy to help anytime, but after the training, you won’t have to rely on us to show you how to send a newsletter.
One of our quickest, yet most important, tutorials is our Review and Thank You email tutorial. These emails are already set up for you by us in the same software as your newsletters. They are meant not only to thank recent customers, but to encourage them to review you on sites like TripAdvisor, Google+, and Yelp. We’ll also set up a separate thank you email that encourages guests to give you feedback directly – you may not want everyone to review you online! There are certainly other ways to build your online reviews, but this puts the link to your review page directly in the customer’s hands and makes it very easy for them to quickly click over and write a review. We will set up your own custom, password-protected webpage to send the emails from.
Another tutorial we offer is blogging for SEO. Sure, you’ve written a few blog posts here and there, but is anyone even finding them in search engine results? Probably not, unless you’ve done your own keyword research and are using an optimization tool. We’ll provide you with both of these, and help you use them effectively. With regular, optimized blogging, your posts will start showing up in the first pages of search engine results!
Depending on what subscription you have, there may be other tutorials, too. We are always up for suggestions and if you ever feel like you aren’t sure how to use something, we will definitely go over it with you!